What is Beans iD?
Beans iD allows brands like yours to offer exclusive discounts to multiple consumer groups – like students, military personnel and healthcare workers – securely on your e-commerce website through our Connect integration technology.
Our conversion optimisation tool will sit on your website offering a secure and scalable way for your brand to provide gated offers, incentives and discounts to verified members of consumer groups.
Shopping looks different across every consumer group – and each one has their own preferences and habits, built up over time and hard-wired into their wider lives.
Beans iD is your way to identify those consumer groups. By using our Connect integration, retailers and e-commerce businesses can securely verify that customers belong to a specific consumer group.
Build brand awareness, establish loyalty and drive conversion amongst an array of key target audiences – encouraging them to purchase sooner, spend more and come back time and time again.
As a result, you’ll collect customer data you can trust to create impactful marketing campaigns which drive loyalty that lasts a lifetime.
Beans iD business benefits
Put simply, not only will Beans iD enable you to position gated offers in front of valuable consumer groups, but you’ll have access to first-party data to nurture consumers once verified.
Why brands love Beans iD
It increases conversion rates
Consumers are more likely to convert if they’re incentivised. Brands offering exclusive discounts find that consumers purchase faster, spend more and come back time and time again. Plus – by verifying their identity prior to purchase, you can be sure that gated offers are only ever granted to genuine customers.
It drives loyalty
Whether they’re at a pivotal point in their lives (like students and grads) or working in a profession that deserves recognition (like healthcare workers and military), consumers will appreciate knowing that you’ve created a tailored shopping experience for them. And they’ll keep coming back – for life.
It protects profit margins
When customers are granted a discount, our insights show that their average-order-value actually goes up – because they’re inspired to pile their digital baskets high. By offering smart, tech-fuelled discounts, you can serve your consumers without impacting the bottom line.
It brings in new customers
Consumer groups are very well-connected. This is your chance to go viral with a whole new audience, build brand awareness and build out an engaged market of consumers.
It’s your gateway to building first-party data and insights
Every consumer has the chance to opt in when they’re verified. This means you can build your own first-party data and nurture them over time.
It makes your brand stand out from the crowd
Who doesn’t love a discount? By offering exclusive deals and offers to targeted tribes, you’ll create a feeling of exclusivity that your competitors aren’t offering.
It simplifies your offering
With Beans iD, you’ll only need one provider to host your entire discount programme. This makes verification smoother for your customers, whilst reducing the number of suppliers you work with and simplifying your data handling.
Develop your brand’s market segmentation
Every consenting user that‘s verified through Beans iD can be recorded via an API.
What does this mean? The API allows us to securely provide the following key data points for each user: name, email, gender, institution, date of birth and country of residence.
During our sign up process, users are asked to consent to 3rd party marketing. If they consent and activate a promotion via Beans iD, the information will be sent to you automatically using an API. This ensures that the data transfer is fully compliant.
How does Beans iD Connect work?
You’ll have the opportunity to pick and mix which consumer groups you want to target with unique offers with multiple display options. This means you can offer each consumer group discount individually or contain all your offers in one call to action on your site.
Identify your consumer group and launch a gated offer especially for them.
Select your integration option – you can use our embedded or hosted Web Connect options.
Beans iD Connect does the hard work for you – securely verifying customer identities in under 24 hours.
Once verified, consumers access their gated offer and make their purchase.
Customers opt in at the verification stage – giving you valuable first-party data so you can continue to nurture them.
What happens once Beans iD is live?
Offer unique deals for your chosen consumer groups and promote them on your website.
Verify your customer’s consumer group with Beans iD prior to purchase to ensure they’re genuine.
Engage with your new customers through the data provided by Beans iD to drive loyalty that lasts a lifetime.
Our verification solutions are currently available in the UK, US, Australia and Canada.
- Increase your conversion rates with digitally native Gen Zs.
- Establish loyalty with this demographic at the start of their careers and become their go-to brand as their disposable incomes grow.
Health service discounts
- Continue to support the demographic who were – and are – instrumental in getting everyone through the pandemic.
- Access a broad spectrum of demographics – including recent graduates in the medical field, senior doctors, healthcare support workers and administrative staff.
- It’s a chance to build loyalty among a whole new cohort of consumers.
First responders discounts
- Accessing this consumer group presents a big opportunity for you and your brand.
- This group covers those in active duty, reservists, retired veterans and current employees, along with their families!
- It will allow you to build brand awareness and loyalty, drive conversion across many of your target audiences and open up new targeting opportunities.
- Targeting teachers presents a big opportunity for you and your brand. Offer them an exclusive discount and build loyalty amongst your key demographics.
- Unlike other demographics, teachers are a tight network that share their experiences with brands with their peers.
- Accelerate your growth by creating positive brand sentiment and build a loyal customer base who will spread the word of your brand and come back time and time again.