Revealing the brands that are winning with Gen Z – and why
How do you stack up?
You’re only a couple of clicks away from uncovering the latest shifts in sentiment…
For Gen Z, the start of a new year brings positivity, the chance to progress life goals and experience new things. You can expect to see young people splash out on purchases they couldn’t make while quarantining – a phenomenon known as “revenge spending.”
But which brands will Gen Z turn to for these purchases?
Our Youth Brand Affinity Tracker is a quarterly pulse-check, that monitors four metrics to reveal which brands are winning with Gen Z. This quarter, there have been surprising movements.
Access the tracker to keep an eye on these movements – and pay close attention to the top players in your industry.
Recent shifts include:
- Old Navy overtakes Forever 21 to take the crown in the fashion vertical
- Sports brands continue to perform well across all metrics, including purchase intent, despite gym closures and fixture cancellations
- Grocery chains who supported Gen Z through the difficult past year have seen brand advocacy skyrocket and sales grow online as well as instore