Call our Gen Z student marketing experts for a demo today +44 20 7864 2675 (10am-4pm GMT)

Our tech predictions for a post-Covid world

For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first  Through no choice of...

Ecommerce post-pandemic: will Gen Z students continue to shop online? 

While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...

Social media for students and academic success

“How’s lockdown?” – Some insights from our check-in with UK students

There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....

A-level results day 2021: a guide for brands

COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to receive their results early, at the start of July. Here’s what that means for...

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...

UK lockdown tier system: what do students think?

Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

Student quarantine: three ways brands can help

Brands, here’s your guide to helping to make this freshers one to remember – whether students are quarantining or not. Nobody quite knew what freshers would look like until students began to arrive. But now that...

How is COVID-19 affecting universities this term?

With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to fit with the new guidelines?  For students, preparing to head off to university is usually a...

Eat Out to Help Out: are restaurants back on the menu for Gen Z?

So far during COVID-19, restaurants have faced marketing challenges like no other sector. Many have pivoted to delivery and takeaway-only models or introduced innovative “cook-at-home” kits – but diners can now swap takeaways on...

What physical retail must do to get young consumers back in-store

2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...

Top tips for Gen Z travel marketing post-lockdown

As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...

Engage with tomorrow's consumers today. See results via our ROI Calculator.