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Pop Quiz: join us in mapping out Gen Z spending this summer

April is a key month in the UK student calendar. Yes, Gen Z students are counting down the days until pubs and shops reopen – but another key date in their diaries is the April Loan Drop. This cash injection defines their spending...

Summer spending: how to reach students after April loan drop

Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April loan drop. Brands – it’s time to take note.  First of all – let’s...

What’s the deal with April Loan Drop?

Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...

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