Call our Gen Z student marketing experts for a demo today +44 20 7864 2675 (10am-4pm GMT)

Bulk Powders: Campaign tips from a Freshers marketing veteran

Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....

Student Fitness: five key takeaways from Tone & Sculpt founder Krissy Cela

Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...

How to create a successful Back to School marketing campaign

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...

What physical retail must do to get young consumers back in-store

2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...

Top tips for Gen Z travel marketing post-lockdown

As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...

5 Gen Z brands that have adapted during the coronavirus pandemic

The COVID-19 lockdown has impacted brands across every sector that markets to young people, whether they’ve been forced to temporarily close, or to change their business model to survive. We’ve been impressed by how some of Gen Z’s...

What brands can do to support marginalised young people all year round

From the Black Lives Matter protests in the US and worldwide, to the arrival of Pride Month, June has begun with conversation firmly focused on what we can do to support marginalised communities. We’re seeing unprecedented numbers of...

Should ecommerce brands be using Instagram’s new Shops feature?

As retailers of all sizes are challenged to reinvent their business model in the wake of the COVID-19 crisis, Instagram and Facebook have launched a new feature aimed to help brands drive revenue through the two social media platforms....

What we’ve learned from 15 years of marketing to students

This summer marks 15 years since Student Beans’ founders James and Michael Eder, two recent graduates, came up with an excellent idea of launching a brand new student discount service for the digital age, revolutionising the concept of...

What are the best advertising channels to reach young people?

One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...

5 creative ways to get your online ads in front of Gen Z

Paid social advertising has become a cornerstone of marketing to Gen Z since the algorithms on platforms like Instagram and Facebook made getting your brand in front of their users more challenging than ever. However, with most of Gen...

5 inspiring digital trends from around the world

The digital age has created a global community of tech innovators, bringing together different perspectives and enabling us to learn and take inspiration from the ideas that have made waves in other countries. At Student Beans, we are...

Engage with tomorrow's consumers today. See results via our ROI Calculator.