Best Christmas ads: the Gen Z edition

Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others have landed on the scene a bit more recently, with Gen Z in mind. Ahead of the festive marketing...

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

Student quarantine: three ways brands can help

Brands, here’s your guide to helping to make this freshers one to remember – whether students are quarantining or not. Nobody quite knew what freshers would look like until students began to arrive. But now that...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

The best Black Friday campaigns of 2019

As we count down to the biggest global shopping event of the year, Gen Z’s favourite brands are launching their Black Friday campaigns. We love to see how they tackle the challenge of catching the attention of an audience bombarded with...

What can we learn from students’ most-requested discounts?

Understanding what students want is a two-way conversation – and at Student Beans, we’re very open to suggestions from our student user base. We’ve learnt a lot from looking at what discounts they have requested over the past six...

Student Fitness: five key takeaways from Tone & Sculpt founder Krissy Cela

Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...

Black Lives Matter: four messages from Gen Z to brands

The Black Lives Matter (BLM) movement continues to gain traction around the world – and young activists are among those spearheading the campaign for justice. Speaking at the Youth Marketing Strategy (YMS) Online last month, here’s...

Campaign Spotlight: how Pizza Pilgrims moved with the times during lockdown

As lockdown hit, serving up fresh-out-of-the-oven pizza wasn’t an option for Pizza Pilgrims anymore – so they handed over the chef whites to their customer base, delivering over 20,000 DIY kits across London and...

Freshers 2020: what are students expecting to see from brands?

Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...

Why your brand should offer virtual internships this summer

As offices remain closed and companies tighten their purse strings, students and young people are finding that the summer internships they were promised have been cancelled, and opportunities to get the experience they need are...

How Gen Z’s favourite brands are celebrating Pride 2020

LGBTQ+ rights are one of the issues young people feel most passionate about, and they are more likely to champion a brand that shares their beliefs. They not only prefer but expect to see brands supporting the LGBTQ+ community, from...