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What in the Zillenial? A crash course in being born on the cusp

You’ve heard of Millenials and Gen Z – but how did we get from the first to the second? Those who were born on the cusp of both generations know all too well. Get ready to meet Zillennials.  Let’s face it –...

The Netflix effect: how streaming services influence Gen Z spending

From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...

Consumers are embracing gamification – and so should you.

The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...

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