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What Gen Z’s financial independence means for brands

As more Gen Z’s become financially independent, we take a look at how Australian students budget their spending, as well as what they buy and where you, as a brand, fit in. With a new raft of Gen Zs headed to...

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

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