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Friends over followers: the rising Gen Z trend of micro-influencers

There’s no doubt about it: influencing is ubiquitous across pretty much every social media platform you can name. But in a world where Gen Z values trust and authenticity, micro-influencers are held in unusually high...

Unpacking Gen Z’s favorite social media platforms

As digital natives, Gen Z know their way around social media. But they’re also picky. We unpack their favorite social media hangouts – and understand why these platforms top the list. YouTube is number one for...

Social media ads and Gen Z

If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....

Black Friday marketing strategy: Dos and don’ts for 2020

So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with how students browse deals. But just how ready are you to smash Black Friday sales in 2020? Follow...

What is Dark Social?

Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...

Should ecommerce brands be using Instagram’s new Shops feature?

As retailers of all sizes are challenged to reinvent their business model in the wake of the COVID-19 crisis, Instagram and Facebook have launched a new feature aimed to help brands drive revenue through the two social media platforms....

What are the best advertising channels to reach young people?

One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...

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