Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

Best Christmas ads: the Gen Z edition

Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others have landed on the scene a bit more recently, with Gen Z in mind. Ahead of the festive marketing...

Pop Quiz: The festive season around the world

As the end of the year approaches, we’re all starting to feel a little bit festive… but the fact is, the festive season looks very different all around the world. As you get ready for a few months of engaging with Gen Z, do you know what...

Get ready for: the festive marketing season

Friendsmas, gifting ethically and self-care are on the agenda for Gen Z this year, as they approach one of the most unusual festive periods they’ve ever experienced. Here’s how Gen Z will be celebrating in 2020. Gen Z...