Moving with the times: the Disney+ and YouTube generation

Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...

Three ways Netflix will shape Gen Z spending this year

Gen Z students have a knack for binge-watching TV shows like no other. So much so, it seems, that it’s influencing how they spend their money. Here are the upcoming shows to keep an eye on – for their spending sway as much as for...

The Netflix effect: how streaming services influence Gen Z spending

From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...

The Gen Z gamers have arrived – and they’re busting stereotypes

We know that Gen Zs are drawn to gamification – but how do they feel about actual gaming? Our newly-launched Youth Brand Affinity Tracker has some of the answers. Take a quick look at the home entertainment...

Students’ affinity for Apple is stronger than ever

Our Youth Brand Affinity Tracker shows that one in three students has bought an Apple product within the last three months. Just what is it about Apple that keeps Gen Zs coming back for more? With a total value of...

Consumers are embracing gamification – and so should you.

The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...

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