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“How’s lockdown?” – Some insights from our check-in with UK students

There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

Black History Month: a time to reflect and look ahead to positive change

As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...

Greek life: a tradition with strong roots in today’s campus culture

Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

New year messaging: the dos and don’ts for Gen Zs this January

So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of 2020’s problems, here’s what Gen Z want to see from you – and what they’d rather you left out. Don’t be afraid to change...

The truth behind Gen Z’s ever-present nostalgia

From Y2K fashion and 90s bangers to longing for a time before they were even alive, Gen Zs are no strangers to nostalgia. But just how deep does their obsession go? Back towards the end of 2020, a TikTok trend...

Quiz: What will define Gen Z during 2021?

It’s certainly no ordinary January – around the world, young people are still living with COVID-19 disruptions. That said, the new year does mean a new set of resolutions and habits. See how well you know Gen Z by identifying their...

Quick explainer: the US student debt crisis

By the time US college students graduate, they’re likely to have accrued almost a lifetime of debt. The key question is – how did this happen? And how can student-facing brands and institutions soften this dire financial situation?...

Gen Z and dating: how much do you know?

As Gen Zs, today’s students are bucking trends left right and center – but is this still true when it comes to their dating lives? Ahead of Student Beans’ dating and relationships survey in the new year, put your knowledge to the...

How Gen Z voters shaped the US election

With a record turnout spanning every state, Gen Z came out in force to shape their future in the US election last week. We check in on the issues that got them voting – and their methods of spreading the word. The...

A sneak peek at Gen Z’s new years’ resolutions

Students know full well that 2021 won’t mean the end of COVID-19. But like most of the world, they’re excited to put the past year behind them, tentatively stepping into a fresh start. Here’s an early glimpse of what they’re excited...

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