Using Social Media To Attract, Engage and Retain Gen Z
The world of social media is ever-evolving. For Gen Z, it’s not just their number one form of communication – it’s where they ...
The world of social media is ever-evolving. For Gen Z, it’s not just their number one form of communication – it’s where they ...
Back in January, before the hazy, rose-scented fumes of Valentine’s Day, we decided to conduct some research. The focus? The love lives of ...
Magnum sales are through the roof, you’ve cracked out the flip flops and you’re frantically googling if it’s mandatory to go to work ...
Brands need to be doing more to support the mental health of Gen Z, according to new research. The study from Voxburner, the ...
Gen Zers are a generation of digital natives. They live their lives online and are connecting with people across the world based on ...
Marketing to Gen Z, especially during the bustling Freshers Week and Back to School season, is tough. This well-informed, tech-savvy group demands authenticity, ...
Gen Z are a misunderstood bunch. Everyone has had their say about this generation. We’re told they’re addicted to social media, frivolous with money, lazy, ...
Festivals and events have long been a favourable spring and summer activity amongst Gen Z. They offer a chance for young people to ...
It’s just a matter of weeks before our 2023 Youth Trends Report lands. Working in partnership with Voxburner, our Gen Z insights agency, ...
When it comes to marketing, content is always king. And what does Gen Z want from the content they consume? Authenticity, of course! ...
Young people across the world are looking forward to their summer holidays and vacations – it’s a break from an education, a time ...
Just when you thought the world of influencer marketing couldn’t reveal more subsidies, ‘de-influencers’ have infiltrated the space. Yes, you read that right. ...
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