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What is Clubhouse? A three-minute guide for Gen Z brands

There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...

We empower our global network of Gen Z students to thrive – and so can you

The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...

Click Frenzy Travel: a guide for brands

Click Frenzy Travel is a chance for brands to redefine how holidays work in the new normal – here’s everything you need to know about the upcoming event:  While we may not be able to venture out into the world...

Know your audience – protect your profit margins by verifying students in real time

The 16-24-year-old consumer demographic is a valuable one to engage with and our technology can ensure you’re verifying real students in real time – find out how. Starting college or university is a huge moment...

Getting back to normality: three ways to maximize your student marketing reach

As vaccines roll out across the nation and college campuses start preparing for a more normal semester this fall, it’s time to start thinking about your post-pandemic marketing strategy. Here are just three ways brands can boost their...

What Gen Z’s financial independence means for brands

As more Gen Z’s become financially independent, we take a look at how Australian students budget their spending, as well as what they buy and where you, as a brand, fit in. With a new raft of Gen Zs headed to...

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Gen Z and LGBTQ+: a new era for sexuality and gender?

It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...

Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans

If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...

Quiz: Gen Z health check for brands

If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...

Gen Z and International Women’s Day – a deep dive

International Women’s Day is happening this month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z.   Marked annually on 8 March, International...

Is chivalry dead? Get to grips with Gen Z dating trends

Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...

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