73% of Gen Z students think the media representation of spring break is inaccurate
Is your brand getting ready to win with Gen Z students this spring break? Before you continue, we recommend that you take some ...
Tag: About Gen Z
UK universities and social mobility: a deep dive
93% of UK university students are from state-educated backgrounds - yet they are woefully underrepresented in decision-making roles and careers. Student Beans explores ...
Gen Z in 2022: four key predictions
From cancel culture to consumer-controlled trends, find out exactly what Gen Zs’ world will look like over the next twelve months.
The Gen Z foodies: will TikTok’s new food service satisfy their taste buds?
TikTok has announced a new partnership with Virtual Dining Concepts which will see the brand delivering some of it’s most viral food trends ...
THE ICONIC, Princess Polly, Bed Threads and more – Welcome Week campaign spotlight
With Welcome Week 2022 fast approaching, we’re shining a light on brands who smashed it out the park with their Welcome Week 2021 ...
Does a new year mean new habits for Gen Z?
In short, yes! And we’ve got all the insights to help you navigate how Gen Zs will be thinking and feeling by the ...
Welcome Week 2022: what trends will feed into the university experience this year?
With the new academic year fast approaching, here’s a round-up of all of our top trend predictions that will be sweeping campuses in ...
4 tips for marketing to Gen Z in the new year
With 2022 just around the corner, get ready to make a splash with Gen Z students this new year with all our top ...
Welcome Week 2022: what’s on a student’s shopping list?
Tap into our student insights to see what students will be buying for Welcome Week – and when. When will students be shopping ...
The biggest Gen Z fashion icons of 2021
This week, we’re focusing in on Gen Z role models who are redefining fashion from the ground up. Catch up on part 3 ...
Gen Z and filters: three key stats that you need to know
The majority of Gen Zs can tell if you use a filter on a social media image - and many say filters affect ...
The Black Friday disillusion: despite spending more, Gen Zs want brands to go green
As Black Friday 2021 draws to a close, we take stock of how Gen Zs interacted with the biggest shopping event of the ...