Students are a key audience for Domino’s and they have a long-term partnership with Student Beans to aid student engagement. We recently caught up with Domino’s Customer Acquisition Manager, Kathy Connolly-Livings, in our exclusive...
After dealing with significant COVID-19-related disruption during their studies last year, students are now looking forward to a Back to School season that will hopefully be more normal than the last. We spoke to future fashion...
Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his first year of study. We spoke to him about key purchases, brand loyalties, and what he’s looking forward to...
Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...
We explore some of the brands that are taking the app world by storm – and how this technology widely app(eals) to the Gen Z audience. App technology has developed massively over the last few years. Nowadays,...
Using our latest student insights, we uncover what the 2021 college experience will look like for new and existing students. Starting college is a huge moment for students. It’s a pivotal point in a young person’s...
After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...
With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead of the Winter vacation. Once students have browsed cheap staycations deals and holiday...
Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...
Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...
Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...
The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...