Here at Student Beans, we make it a priority to keep up-to-date with the latest student consumer trends, including how students like to shop and what brands can do to maximise their student sales.
It’s likely you’ve found this post as you’re asking yourself “where do college students shop?” or “how many college students shop online?” – you’re in the right place!
Our research has found that students like to shop online, in-store, and sometimes a combination of the two. 92% of the students we surveyed for our Student Shopping Report shop online, and 69% do so at least once a month.
We found that age is a factor that impacts students shopping habits; students shop online more often as they get older. 47% of students age 20 or over shop online at least once a week, compared to 34% of students age 18-19. This correlates with a rise in income, as 40% of students aged 20-25 have jobs, compared to 32% of those 18-19.