Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out
Black Friday and Cyber Monday are amongst the biggest shopping periods in the student calendar, but ahead of this year’s season, shoppers and ...
Category: Retail Insights
The landscape of retail is constantly evolving. The rise of e-commerce has given way to a whole new range of digital, interactive shopping experiences. Globalisation means that you can now tap into a marketplace on the other side of the world – and receive an item within seven working days. And over the years, shopping has evolved to be so much more than a convenience – it has become a social event, inspiring holidays, entertainment and so much more.
Rising Inflation, Shrinking Budgets: 3 Ways To Drive Student Sales
The cost-of-living crisis has seen everyone affected by the pinch. Now more than ever, brands are looking to secure spending power and loyalty ...
Round Up | February’s Best eCommerce Moments
February has already been and gone – but in a month that brought us Valentine’s Day, Pancake Day and the Super Bowl, it ...
Your Guide to the April Loan Drop 2023
The end of the academic year is in sight for many students; essays need to be finished, lectures need to be attended and ...
Maintaining Student Sales During the Cost-of-Living Crisis
The rising cost-of-living is undoubtedly having a huge impact on young people, with many entering 2023 burdened with money stresses, financial uncertainty and ...
Driving Student Christmas Sales During the Cost-of-Living Crisis
The festive season is upon us, and student shoppers are starting to get their Christmas shopping underway. But with everyone facing a rising ...
Your Guide to the UK January Loan Drop 2023
Freshers’ Week, Christmas, Black Friday and graduations are all events in the student calendar that hold significant weight, but what about the three ...
5 Unique Retail Stores Built for the Future Consumer
As the retailers we all grew up with fall into administration, those remaining in the physical retail space, and new upstarts entering the ...
Gen Z and retail: what does the future look like for department stores?
Department stores and online marketplaces have many things in common – they both cater to multiple verticals, and both aim to be a ...
Does Gen Z actually care about the metaverse?
Suddenly, it seems like the metaverse is everywhere – and with Gen Zs depicted as the likely inheritors of this virtual world, we ...
Ecommerce moments of the week: alteration integrations, Buzzfeed shopping and first-party data
This week, an alterations app takes a bold step into ecommerce integration, a DTC brand swaps third-party tracking for first-party data, and Buzzfeed ...
Gen Z spending: spring break edition
Tap into our Gen Z insights to see which verticals students will be spending in during this year’s spring break. Spring break is ...