Our tech predictions for a post-Covid world
For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first Through no choice of...
Category: Retail Insights
The landscape of retail is constantly evolving. The rise of e-commerce has given way to a whole new range of digital, interactive shopping experiences. Globalisation means that you can now tap into a marketplace on the other side of the world - and receive an item within seven working days. And over the years, shopping has evolved to be so much more than a convenience - it has become a social event, inspiring holidays, entertainment and so much more.
No generation has quite embraced the ever-changing retail landscape quite like Gen Z. It’s this social-media-savvy generation that coined terms like retailtainment, inspired by their desire for exciting hybrid shopping experiences that speak to their interests as well as their wallets. And the global outlook of Gen Z consumers has led to retail trends in China, India and the US going viral around the world.
On balance, Gen Z is much more likely to embrace new tech than their predecessors. This, combined with their ongoing interest in e-commerce, has led to the birth of technology-enhanced shopping experiences, incorporating live-streams, interactivity and more into e-commerce platforms. As a retailer looking to engage with Gen Z, it’s not enough just to keep track of these trends - you need to lead them.
The evolution of retail is happening on a global scale - and at Student Beans, we’re primed to bring you all of the insights into the future of retail. From e-commerce trends around the world to student shopping statistics, you’ll find everything you need here to stay ahead of the curve in the ever-evolving retail landscape. Time to view e-commerce trends and in-store buying habits around the world through a Gen Z-focused lens.
Three ways Student Beans can make your brand go global with Gen Z
Becoming an internationally-renowned Gen Z brand requires global reach, local knowledge, and a hands-on approach. Luckily, Student Beans has all three. There are more than 200 million students in the world today...
Ecommerce post-pandemic: will Gen Z students continue to shop online?
While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...
Three ways Netflix will shape Gen Z spending this year
Gen Z students have a knack for binge-watching TV shows like no other. So much so, it seems, that it’s influencing how they spend their money. Here are the upcoming shows to keep an eye on – for their spending sway as much as for...
Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere
Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so. As quickly as those...
Gen Z beauty: affordability, ethics… and a little bit of fun
Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re sacrificing ethics. From the moment they picked up their first makeup brushes,...
The Netflix effect: how streaming services influence Gen Z spending
From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...
Millennials love department stores – but what about Gen Z?
While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...
Gen Z and luxury fashion: five reasons why it’s taken off
From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite of this, the luxury fashion market has found a whole new generation of fashion-conscious consumers in Gen Z. We take a...
Consumers are embracing gamification – and so should you.
The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...
Retail trends in China: everything you need to know
20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...
Eat Out to Help Out: are restaurants back on the menu for Gen Z?
So far during COVID-19, restaurants have faced marketing challenges like no other sector. Many have pivoted to delivery and takeaway-only models or introduced innovative “cook-at-home” kits – but diners can now swap takeaways on...
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