Let’s Get Digital: Capture Gen Z Spend
Gen Z lives and breathes the digital world. From how they learn, to how they shop, everything they do is inspired by online ...
The landscape of retail is constantly evolving. The rise of e-commerce has given way to a whole new range of digital, interactive shopping experiences. Globalisation means that you can now tap into a marketplace on the other side of the world – and receive an item within seven working days. And over the years, shopping has evolved to be so much more than a convenience – it has become a social event, inspiring holidays, entertainment and so much more.
Gen Z lives and breathes the digital world. From how they learn, to how they shop, everything they do is inspired by online ...
Freshers’ Week, Christmas, Black Friday and graduations are all events in the student calendar that hold significant weight, but what about the three ...
In 60 seconds… Fashion, beauty and technology are set to be the biggest sectors that Gen Z will be asking from this festive ...
Black Friday and Cyber Monday are amongst the biggest shopping periods in the student calendar, but ahead of this year’s season, shoppers and ...
The cost-of-living crisis has seen everyone affected by the pinch. Now more than ever, brands are looking to secure spending power and loyalty ...
February has already been and gone – but in a month that brought us Valentine’s Day, Pancake Day and the Super Bowl, it ...
The end of the academic year is in sight for many students; essays need to be finished, lectures need to be attended and ...
The rising cost-of-living is undoubtedly having a huge impact on young people, with many entering 2023 burdened with money stresses, financial uncertainty and ...
The festive season is upon us, and student shoppers are starting to get their Christmas shopping underway. But with everyone facing a rising ...
As the retailers we all grew up with fall into administration, those remaining in the physical retail space, and new upstarts entering the ...
Department stores and online marketplaces have many things in common – they both cater to multiple verticals, and both aim to be a ...
Suddenly, it seems like the metaverse is everywhere – and with Gen Zs depicted as the likely inheritors of this virtual world, we ...
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