Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so. As quickly as those...
Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re sacrificing ethics. From the moment they picked up their first makeup brushes,...
From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...
While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...
From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite of this, the luxury fashion market has found a whole new generation of fashion-conscious consumers in Gen Z. We take a...
The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...
20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...
So far during COVID-19, restaurants have faced marketing challenges like no other sector. Many have pivoted to delivery and takeaway-only models or introduced innovative “cook-at-home” kits – but diners can now swap takeaways on...
When it comes to innovation in ecommerce, there’s one country that’s definitely leading the way. China has pioneered concepts such as social shopping, chat commerce, live streams and much more. They are also known for their huge online...
As we start to see COVID-19 cases reduce, countries including the UK, Australia and the US are reopening non-essential businesses, including retail. Retailers with physical stores will be excited about the prospect of reopening after...
Broadening your horizons is an important part of the college experience, and for many students, this includes taking vacations without their parents for the first time. The value of the student travel market shouldn’t be...
Today’s students are part of the first generation of true digital natives: Gen Z. They don’t remember a time before the internet, and this means they’ve grown up with access to a whole world of retail options thanks to the rise of...