Category: Marketing to Students
Get to grips with marketing to students, and converting them into repeat customers. Gen Z has an encyclopedic knowledge of the digital world. They’re sticklers for authenticity and they know their way around social media like nobody else. Which makes marketing to students one of the biggest challenges faced by marketers today.
Here, we’ll focus in on some of the tried and tested methods of engaging with Gen Z, as well as the nuances of identity verification among the student tribe.
You’ll learn about the benefits of social media marketing, leveraging the platforms that Gen Z visit on a daily basis to convert them into consumers. Get the lowdown on targeted ads and sponsored content, and feed our insights-led analysis into your social media marketing strategy. Learn the value of Instagram advertising and check-in with the influencers that get Gen Z talking - across the platforms that they use the most.
At Student Beans, we’ve spent a lot of time getting to know the student market - and we’ve put our research to good use by finding out exactly how to form a lasting connection between brands with students.
As you start your own process of market segmentation, tap into our extensive resources to find out the best marketing strategies for reaching the next generation. You’ll find this section is packed with advice and insights, covering everything from how to put your marketing plan together to the benefits of affiliate marketing.
As you make key decisions about your student marketing strategy, continue to check back here for up-to-date, insights led information on what students want from marketers.