Gen Z Spending Habits During the Rising Cost of Living
Let’s get straight to the point: Gen Z hasn’t had it easy. The younger years of this generation’s lives have been shaped by ...
Category: Marketing to Students
Get to grips with marketing to students, and converting them into repeat customers. Gen Z has an encyclopedic knowledge of the digital world. They’re sticklers for authenticity and they know their way around social media like nobody else. Which makes marketing to students one of the biggest challenges faced by marketers today.
Rising Inflation, Shrinking Budgets: 3 Ways To Drive Student Sales
The cost-of-living crisis has seen everyone affected by the pinch. Now more than ever, brands are looking to secure spending power and loyalty ...
Brand Partners | 5 Easy Ways to Optimize Your Beans iD Discounts to Drive Success
It’s an undeniable fact that the cost-of-living crisis is impacting people across the country. From rising bills to wary spending on non-essential items, ...
5 Key Insights You Need to Understand About Gen Z Students
Gen Z students, higher education and the spending habits of this generation are three trends that we love to talk about at Student ...
Let’s Go Baby! 6 Super Bowl Campaigns That Stole The Hearts of Gen Z
Did you know that 113 million people watched last year’s super bowl? Super Bowl Sunday is one of the hottest days on the calendar, not just ...
How to Connect With Gen Z This Easter
For many, Easter is a time of celebration, roast dinners, and chocolate. But it’s also a significant time in the student spending calendar, ...
Your Guide to the April Loan Drop 2023
The end of the academic year is in sight for many students; essays need to be finished, lectures need to be attended and ...
How Events Can Help You Learn About Marketing To Gen Z
Discover why you NEED to be at Youth Marketing Strategy, the world's biggest youth marketing event series.
Lessons From 2008 and 2020: Recession-Proofing your Affiliate Marketing
22 was a difficult year for marketers, and 2023 is seeing no signs of this crunch abating. Inflation has inevitably reduced the purchasing ...
Why Your Brand Needs to Invest In Creator Marketing
It’s an undeniable fact: creator marketing is one of the biggest revenue drivers in brand marketing right now. The landscape is ever-changing and ...
Everything You Need To Know About Creator Marketing | Your Guide Teaser
With the creator economy currently estimated at $104.2 billion dollars, it has already more than doubled in value since 2019. This growth isn’t ...
Three Ways To Reach Gen Z with Creator Marketing
Whether it’s through the content they read, the content they interact with or the content they learn from, Gen Z are always searching ...