If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....
Brands, here’s your guide to helping to make this freshers one to remember – whether students are quarantining or not. Nobody quite knew what freshers would look like until students began to arrive. But now that...
So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But first, there are some important things to consider before launching your new marketing promotion. Here, we...
Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...
So your brand has a loyal Gen Z consumer base in the UK or US – where do you head next? Here’s our guide to taking your youth marketing strategy to the most lucrative student markets in Europe. First stop:...
Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...
If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...
Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to see this as a single moment when young people suddenly start swiping their credit cards left, right and centre....
Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...
2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...
As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...
As offices remain closed and companies tighten their purse strings, students and young people are finding that the summer internships they were promised have been cancelled, and opportunities to get the experience they need are...