Gen Z students have inherited an unsafe nightlife culture – and it needs to change
As the country reacts to worrying reports of spiking at student club nights, Gen Z students are fighting back - and calling upon ...
Category: Marketing to Students
Get to grips with marketing to students, and converting them into repeat customers. Gen Z has an encyclopedic knowledge of the digital world. They’re sticklers for authenticity and they know their way around social media like nobody else. Which makes marketing to students one of the biggest challenges faced by marketers today.
Black History Month 2021 – a deep-dive
It’s Black History Month here in the UK, so we’re shining a light on the where, when and why of this commemorative occasion ...
Know your tribe – the Gen Z apprentices
Brands, here’s everything you need to know about Gen Z apprentices in Australia – including insights on their spending habits, income sources, and ...
Sizing up the UK Gen Z student demographic
Find out exactly how many students are in the UK – and understand how these Gen Z digital natives are earning and spending ...
Gen Z and authenticity – a lesson in keeping it real
Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to ...
Know your audience: three ways to verify students
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to ...
Revealed: the French brands leading the way with COVID hardship student discounts
Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. ...
Know your audience – protect your profit margins by verifying students in real time
The 16-24-year-old consumer demographic is a valuable one to engage with and our technology can ensure you’re verifying real students in real time ...
Getting back to normality: three ways to maximize your student marketing reach
As vaccines roll out across the nation and college campuses start preparing for a more normal semester this fall, it’s time to start ...
What Gen Z’s financial independence means for brands
As more Gen Z’s become financially independent, we take a look at how Australian students budget their spending, as well as what they ...
Student loyalty – how to make it last a lifetime
A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much ...
Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans
If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can ...