Category: Marketing to Students

Get to grips with marketing to students, and converting them into repeat customers. Gen Z has an encyclopedic knowledge of the digital world. They’re sticklers for authenticity and they know their way around social media like nobody else. Which makes marketing to students one of the biggest challenges faced by marketers today. Here, we’ll focus in on some of the tried and tested methods of engaging with Gen Z, as well as the nuances of identity verification among the student tribe. You’ll learn about the benefits of social media marketing, leveraging the platforms that Gen Z visit on a daily basis to convert them into consumers. Get the lowdown on targeted ads and sponsored content, and feed our insights-led analysis into your social media marketing strategy. Learn the value of Instagram advertising and check-in with the influencers that get Gen Z talking - across the platforms that they use the most. At Student Beans, we’ve spent a lot of time getting to know the student market - and we’ve put our research to good use by finding out exactly how to form a lasting connection between brands with students. As you start your own process of market segmentation, tap into our extensive resources to find out the best marketing strategies for reaching the next generation. You’ll find this section is packed with advice and insights, covering everything from how to put your marketing plan together to the benefits of affiliate marketing. As you make key decisions about your student marketing strategy, continue to check back here for up-to-date, insights led information on what students want from marketers.

Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans

If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...

Quiz: Gen Z health check for brands

If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...

Three ways to impact your revenue needle with Student Beans

When it comes to driving sales and revenues from Gen Z students, we’ve got you covered. Here are just three ways Student Beans can help you to move that needle and smash your brand’s goals. There are loads of different...

Discount check: what are students requesting this month?

Every month, Student Beans checks in with our student users to see which brands they’d like to run a student discount program. This month, takeaway, homewares and beauty brands are at the top of their wishlists....

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

Australian border closure: what this means for international students

Australia is a country renowned for its high intake of international students. We look at how the ongoing border closure will affect student’s spending and the start of the first semester in a few weeks time....

A-level results day 2021: a guide for brands

COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to receive their results early, at the start of July. Here’s what that means for...

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...

Quick explainer: the US student debt crisis

By the time US college students graduate, they’re likely to have accrued almost a lifetime of debt. The key question is – how did this happen? And how can student-facing brands and institutions soften this dire financial situation?...

Unpacking Gen Z’s favorite social media platforms

As digital natives, Gen Z know their way around social media. But they’re also picky. We unpack their favorite social media hangouts – and understand why these platforms top the list. YouTube is number one for...

Social media ads and Gen Z

If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....