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Category: Marketing to Students

Get to grips with marketing to students, and converting them into repeat customers. Gen Z has an encyclopedic knowledge of the digital world. They’re sticklers for authenticity and they know their way around social media like nobody else. Which makes marketing to students one of the biggest challenges faced by marketers today. Here, we’ll focus in on some of the tried and tested methods of engaging with Gen Z, as well as the nuances of identity verification among the student tribe. You’ll learn about the benefits of social media marketing, leveraging the platforms that Gen Z visit on a daily basis to convert them into consumers. Get the lowdown on targeted ads and sponsored content, and feed our insights-led analysis into your social media marketing strategy. Learn the value of Instagram advertising and check-in with the influencers that get Gen Z talking - across the platforms that they use the most. At Student Beans, we’ve spent a lot of time getting to know the student market - and we’ve put our research to good use by finding out exactly how to form a lasting connection between brands with students. As you start your own process of market segmentation, tap into our extensive resources to find out the best marketing strategies for reaching the next generation. You’ll find this section is packed with advice and insights, covering everything from how to put your marketing plan together to the benefits of affiliate marketing. As you make key decisions about your student marketing strategy, continue to check back here for up-to-date, insights led information on what students want from marketers.

Gen Z and authenticity – a lesson in keeping it real

Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to engage with the next generation of consumers, being authentic is key to making the right...

Know your audience: three ways to verify students

In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to this with students than it is with many other demographics.  Why verify...

Revealed: the French brands leading the way with COVID hardship student discounts

Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. Several French supermarket brands are leading the way in...

Know your audience – protect your profit margins by verifying students in real time

The 16-24-year-old consumer demographic is a valuable one to engage with and our technology can ensure you’re verifying real students in real time – find out how. Starting college or university is a huge moment...

Getting back to normality: three ways to maximize your student marketing reach

As vaccines roll out across the nation and college campuses start preparing for a more normal semester this fall, it’s time to start thinking about your post-pandemic marketing strategy. Here are just three ways brands can boost their...

What Gen Z’s financial independence means for brands

As more Gen Z’s become financially independent, we take a look at how Australian students budget their spending, as well as what they buy and where you, as a brand, fit in. With a new raft of Gen Zs headed to...

Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans

If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...

Quiz: Gen Z health check for brands

If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...

Three ways to impact your revenue needle with Student Beans

When it comes to driving sales and revenues from Gen Z students, we’ve got you covered. Here are just three ways Student Beans can help you to move that needle and smash your brand’s goals. There are loads of different...

Discount check: what are students requesting this month?

Every month, Student Beans checks in with our student users to see which brands they’d like to run a student discount program. This month, takeaway, homewares and beauty brands are at the top of their wishlists....

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

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