Know your tribe: mature students
We often talk about Gen Z students here at Student Beans – but there are currently around 250,000 mature students enrolled in UK ...
Category: Marketing to Students
Get to grips with marketing to students, and converting them into repeat customers. Gen Z has an encyclopedic knowledge of the digital world. They’re sticklers for authenticity and they know their way around social media like nobody else. Which makes marketing to students one of the biggest challenges faced by marketers today.
“It makes me worry for the future” – students react to the Government’s student loan announcement
The government has introduced a series of changes today that directly impact future students. Here’s what our student insiders had to say about ...
Know your tribe: international students
As students flock back to campuses over the next few months, we’ve put together this quick-fire guide to help you understand the value ...
73% of Gen Z students think the media representation of spring break is inaccurate
Is your brand getting ready to win with Gen Z students this spring break? Before you continue, we recommend that you take some ...
UK universities and social mobility: a deep dive
93% of UK university students are from state-educated backgrounds - yet they are woefully underrepresented in decision-making roles and careers. Student Beans explores ...
Marketing to Gen Z this Australia Day
Australia Day is taking place on 26th January. Explore how Gen Zs will be spending the public holiday – and how your brand ...
4 tips for marketing to Gen Z in the new year
With 2022 just around the corner, get ready to make a splash with Gen Z students this new year with all our top ...
Being real on social media – the dos and the don’ts
Being honest and transparent online is important to Gen Zs, who we know spend a considerable amount of their time on social. Here, ...
“Peer-to-peer recommendation is really important” – how to market to Gen Z this holiday season
Last week, Student Beans Head of Brand and Comms, Will Weeks, and Key Account Manager, Ellie Simpson, led an insightful discussion covering all ...
What makes a brand authentic – according to Gen Z students
We spoke to a panel of students from the US and UK to discuss a big buzzword in the Gen Z community – ...
“I’m a big sneaker fan, so brands like Foot Locker and Nike are on my list” – highlights from our Gift like a Gen Z webinar
Last week, we sat down with a panel of Gen Z college students to hear all about their expectations for this year’s holiday ...
Gen Z students have inherited an unsafe nightlife culture – and it needs to change
As the country reacts to worrying reports of spiking at student club nights, Gen Z students are fighting back - and calling upon ...