As UCAS reported, 230,320 18-year-olds have so far applied to start their undergraduate studies at UK universities this year. The influx of new students, known as Freshers, makes September the most important time of the year for any brand looking to reach young consumers.
Through our experience in student marketing, we’ve learned that it’s never too early to start getting ready for the Freshers period. After all, incoming students will be spending the pre-uni months working through their University checklist, preparing for the biggest change in their lives so far, and there’s plenty to do. Here are five things new students will be focused on in the months ahead, and how your brand can maximise your exposure to these Freshers-to-be.