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Category: Brand Spotlight

Looking for the inspiration to take your Gen Z marketing strategy to the next level? When it comes to engaging with students, there are certain brands that have become household names on student campuses around the world. Some of these Gen Z brands understand the importance of ethics to the Gen Z demographic. They've pioneered cruelty-free, sustainable and pro-equality strategies that get Gen Z talking - and buying. For others, success among Gen Z has come from their acute understanding of the social media platforms that 16-24-year-olds love the most. But the brands that have made a long-lasting impact on young consumers are those that have adopted Gen Z values and integrated them into their marketing strategies and business models alike. As you embark on your own student marketing journey, this will be your one-stop-shop for inspiration. We’ll keep our eye on the campaigns that are starting conversations and fuelling purchases among Gen Z consumers. So that you can work them into your youth marketing strategy. Here, you’ll find the stories of brands that were adaptable when it mattered most, and the campaigns that pulled out all of the stops across digital platforms; the brands that consistently dominate Gen Z’s shopping lists because they’ve tapped into their financially-savvy outlook and ethical compass. So as you’re looking to figure out what Gen Z’s favourite brands are, or researching the shopping trends that make students tick, be sure to check out the student marketing campaigns that have made an impact recently for that extra bit of inspiration.

Four brands making waves with Gen Z students – app style

We explore some of the brands that are taking the app world by storm – and how this technology widely app(eals) to the Gen Z audience. App technology has developed massively over the last few years. Nowadays,...

The health and beauty brands making waves with Gen Z

We explore some of the health and beauty brands that made Gen Z’s top 10 list last quarter – and the measures they are taking to engage with this influential consumer demographic.  Our latest Youth Brand Affinity...

Top five subscription brands making it into Gen Z’s mailboxes

Gen Z students inherited their purchasing power in a time of instant gratification – yet they have a remarkable affinity for subscription brands. Here are five that are landing in their mailboxes on a regular...

Moving with the times: the Disney+ and YouTube generation

Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...

“Maybe 2021 is the year of the double Freshers ” – key takeaways from our webinar with Domino’s

Last week, during our first Student Beans webinar, we sat down with Domino’s to talk about gamification, adaptation and Gen Z strategy. Here are some of the highlights. If done correctly, gamification can have the same...

Travel and COVID-19: three ways Uber read the room

The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...

Students’ affinity for Apple is stronger than ever

Our Youth Brand Affinity Tracker shows that one in three students has bought an Apple product within the last three months. Just what is it about Apple that keeps Gen Zs coming back for more? With a total value of...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

Best Gen Z marketing campaigns

Each year brings a whole new swathe of viral ad campaigns – but few have the pizzaz to resonate with the most cynical generation around. Gen Z has high standards – which makes the resounding success of these campaigns all the...

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

The brands leading the grief-sensitive marketing movement

Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...

Campaign Spotlight: how Pizza Pilgrims moved with the times during lockdown

As lockdown hit, serving up fresh-out-of-the-oven pizza wasn’t an option for Pizza Pilgrims anymore – so they handed over the chef whites to their customer base, delivering over 20,000 DIY kits across London and...

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