Round Up | November’s Best Marketing Campaigns
Ah, November. The leaves get crunchier, the air gets colder and we *finally* press play on those long-awaited Christmas playlists. Festive or not, ...
Category: Brand Spotlight
Looking for the inspiration to take your Gen Z marketing strategy to the next level? When it comes to engaging with students, there are certain brands that have become household names on student campuses around the world. Check those brands below:
Digital Detox: Why Gen Z Brands are Logging off Social Media
Brands such as ASOS and influencers such as Emma Chamberlain rely on social media to reach 16-24s, but Gen Z might want to ...
5 Unique Retail Stores Built for the Future Consumer
As the retailers we all grew up with fall into administration, those remaining in the physical retail space, and new upstarts entering the ...
Ecommerce moments of the week: digital love, perfume brainwaves, and Gen Z-commerce done right
And just like that, we’re back. With a waft of perfume, a chic Scandi outfit and a few candid questions, our Ecommerce moments ...
The student debt crisis: how essential brands can lead the way
The student debt crisis is a top concern among students and with the pandemic not helping matters for Gen Z, they need support ...
Ecommerce moments of the week: social media takeover
This week, explore how TikTok is helping artists expand their musical capabilities via their platform, and delve into Pinterest’s new try on feature ...
Ecommerce moments of the week: digital wardrobes, new brand launches, Deliveroo developments, and more
This week, we’re highlighting Deliveroo’s new restaurant opening, and the latest extension to the Bonobos brand. Plus, we delve into the evolution of ...
Ecommerce moments of the week: WeChat goes global, Delta goes BNPL, and NFTs hit the runway
The world of ecommerce is truly thriving at the moment. This week features two runways (fashion and airport) and one social giant. Don’t ...
Ecommerce moments of the week: livestream shopping, second-hand luxury, and the future of digital dating
This week, we highlight one fashion brand that’s trying its hand at livestream shopping, and the luxury resale brand that’s changing the game ...
Ecommerce moments of the week: a Klarna card, a first-of-its-kind recycling scheme and the (AR)t of social shopping
This week, social media platforms are taking center stage in the ecommerce world with new innovations that are changing up the influencer and ...
Ecommerce moments of the week: Metaverse real-estate, digital order caps and robot stores
This week in ecommerce, the Metaverse and IRL stores are locked in a bitter battle to create the most Gen Z optimized shopping ...
Ecommerce moments of the week: zero waste brands and the audio ad experience reimagined
This week, take a look at the new brands helping to save the environment and see which brand is changing up the audio ...