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Category: Brand Spotlight

Looking for the inspiration to take your Gen Z marketing strategy to the next level? When it comes to engaging with students, there are certain brands that have become household names on student campuses around the world. Some of these Gen Z brands understand the importance of ethics to the Gen Z demographic. They've pioneered cruelty-free, sustainable and pro-equality strategies that get Gen Z talking - and buying. For others, success among Gen Z has come from their acute understanding of the social media platforms that 16-24-year-olds love the most. But the brands that have made a long-lasting impact on young consumers are those that have adopted Gen Z values and integrated them into their marketing strategies and business models alike. As you embark on your own student marketing journey, this will be your one-stop-shop for inspiration. We’ll keep our eye on the campaigns that are starting conversations and fuelling purchases among Gen Z consumers. So that you can work them into your youth marketing strategy. Here, you’ll find the stories of brands that were adaptable when it mattered most, and the campaigns that pulled out all of the stops across digital platforms; the brands that consistently dominate Gen Z’s shopping lists because they’ve tapped into their financially-savvy outlook and ethical compass. So as you’re looking to figure out what Gen Z’s favourite brands are, or researching the shopping trends that make students tick, be sure to check out the student marketing campaigns that have made an impact recently for that extra bit of inspiration.

Princess Polly wears the crown – Q&A with Kim Zorn

We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is such a valuable demographic for brands to engage with. Here, Kim answers all your questions on social media,...

Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z

The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: there’s a new brand taking the top spot this quarter.  Food and drink was one sector...

“Students were a huge part of our US expansion” – key takeaways from our exclusive webinar with Princess Polly

Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your...

ASOS, Gymshark, Dunkin’ and more – the Gen Z-approved influencer brand campaigns

Influencer marketing has become a favorable choice for brands looking to build up their young consumer audience. Here, we uncover the methods some brands have adopted to ensure they are making an impact on the valuable Gen Z demographic...

Domino’s spills the beans – Q&A with Kathy Connolly-Livings

Students are a key audience for Domino’s and they have a long-term partnership with Student Beans to aid student engagement. We recently caught up with Domino’s Customer Acquisition Manager, Kathy Connolly-Livings, in our exclusive...

Four brands making waves with Gen Z students – app style

We explore some of the brands that are taking the app world by storm – and how this technology widely app(eals) to the Gen Z audience. App technology has developed massively over the last few years. Nowadays,...

The health and beauty brands making waves with Gen Z

We explore some of the health and beauty brands that made Gen Z’s top 10 list last quarter – and the measures they are taking to engage with this influential consumer demographic.  Our latest Youth Brand Affinity...

Top five subscription brands making it into Gen Z’s mailboxes

Gen Z students inherited their purchasing power in a time of instant gratification – yet they have a remarkable affinity for subscription brands. Here are five that are landing in their mailboxes on a regular...

Moving with the times: the Disney+ and YouTube generation

Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...

“Maybe 2021 is the year of the double Freshers ” – key takeaways from our webinar with Domino’s

Last week, during our first Student Beans webinar, we sat down with Domino’s to talk about gamification, adaptation and Gen Z strategy. Here are some of the highlights. If done correctly, gamification can have the same...

Travel and COVID-19: three ways Uber read the room

The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...

Students’ affinity for Apple is stronger than ever

Our Youth Brand Affinity Tracker shows that one in three students has bought an Apple product within the last three months. Just what is it about Apple that keeps Gen Zs coming back for more? With a total value of...

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