Brand Spotlight

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

The brands leading the grief-sensitive marketing movement

Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...

Campaign Spotlight: how Pizza Pilgrims moved with the times during lockdown

As lockdown hit, serving up fresh-out-of-the-oven pizza wasn’t an option for Pizza Pilgrims anymore – so they handed over the chef whites to their customer base, delivering over 20,000 DIY kits across London and...

The student campaigns that actually changed the world

Today’s students are more motivated than ever to create social change and take action on the issues they believe in. The student voice is getting louder than ever. 71% of their generation believe they can make a “big impact in the world”...

5 classic fashion brands that students love

The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that come out on top as the best...

How student marketing turned these startups into success stories

Here at Student Beans, you’ll often hear us talking about the value of the student market, and how this influential demographic can be make or break for your brand. But you shouldn’t just take our word for it. Many of the world’s biggest...

9 vegan brands proving cool can be cruelty-free

Bringing together values of healthy eating and protecting the environment, veganism is a huge trend among young people today, including students. Our recent Student Shopping Report highlighted how ethical issues can impact their...