Category: Brand Spotlight

Looking for the inspiration to take your Gen Z marketing strategy to the next level? When it comes to engaging with students, there are certain brands that have become household names on student campuses around the world. Some of these Gen Z brands understand the importance of ethics to the Gen Z demographic. They've pioneered cruelty-free, sustainable and pro-equality strategies that get Gen Z talking - and buying. For others, success among Gen Z has come from their acute understanding of the social media platforms that 16-24-year-olds love the most. But the brands that have made a long-lasting impact on young consumers are those that have adopted Gen Z values and integrated them into their marketing strategies and business models alike. As you embark on your own student marketing journey, this will be your one-stop-shop for inspiration. We’ll keep our eye on the campaigns that are starting conversations and fuelling purchases among Gen Z consumers. So that you can work them into your youth marketing strategy. Here, you’ll find the stories of brands that were adaptable when it mattered most, and the campaigns that pulled out all of the stops across digital platforms; the brands that consistently dominate Gen Z’s shopping lists because they’ve tapped into their financially-savvy outlook and ethical compass. So as you’re looking to figure out what Gen Z’s favourite brands are, or researching the shopping trends that make students tick, be sure to check out the student marketing campaigns that have made an impact recently for that extra bit of inspiration.

Students’ affinity for Apple is stronger than ever

Our Youth Brand Affinity Tracker shows that one in three students has bought an Apple product within the last three months. Just what is it about Apple that keeps Gen Zs coming back for more? With a total value of...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

Best campaigns of 2020 – Gen Z edition

Each year brings a whole new swathe of viral ad campaigns – but few have the pizzaz to resonate with the most cynical generation around. Gen Z has high standards – which makes the resounding success of these campaigns all the...

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

The brands leading the grief-sensitive marketing movement

Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...

Campaign Spotlight: how Pizza Pilgrims moved with the times during lockdown

As lockdown hit, serving up fresh-out-of-the-oven pizza wasn’t an option for Pizza Pilgrims anymore – so they handed over the chef whites to their customer base, delivering over 20,000 DIY kits across London and...

The student campaigns that actually changed the world

Today’s students are more motivated than ever to create social change and take action on the issues they believe in. The student voice is getting louder than ever. 71% of their generation believe they can make a “big impact in the world”...

5 classic fashion brands that students love

The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that come out on top as the best...

How student marketing turned these startups into success stories

Here at Student Beans, you’ll often hear us talking about the value of the student market, and how this influential demographic can be make or break for your brand. But you shouldn’t just take our word for it. Many of the world’s biggest...

9 vegan brands proving cool can be cruelty-free

Bringing together values of healthy eating and protecting the environment, veganism is a huge trend among young people today, including students. Our recent Student Shopping Report highlighted how ethical issues can impact their...