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Three trends that will define Gen Zs’ post-pandemic spending

With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID pent-up demand – and how your brand can tap into the excitement....

A quick-fire guide to Back to School student spending

As summer vacation gets underway, students are getting ready to start their Back to School shopping. Explore how your brand can get in on the action with our top tips and insights.  During their college years, students...

Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z

The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: there’s a new brand taking the top spot this quarter.  Food and drink was one sector...

TikTok – the ultimate online community for Gen Z

TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...

“Students were a huge part of our US expansion” – key takeaways from our exclusive webinar with Princess Polly

Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your...

ASOS, Gymshark, Dunkin’ and more – the Gen Z-approved influencer brand campaigns

Influencer marketing has become a favorable choice for brands looking to build up their young consumer audience. Here, we uncover the methods some brands have adopted to ensure they are making an impact on the valuable Gen Z demographic...

Get ready for Click Frenzy Julove

Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The event lasts for 53 hours – just enough time for you to make that crucial impression on student consumers....

Class in session: Gen Z and the student debt crisis

The student debt crisis is a growing problem and a big concern for today’s college students. Here, we cover the key things your brand needs to know, and the next steps you can implement to ensure you reign supreme with Gen Z consumers...

Back to School: Gen Z takeover (part two)

Now you’ve heard from the soon-to-be class of 2021, it’s time to meet the class of 2020. Margaret is part of this unique student cohort – as she headed off to college in the midst of a global pandemic. Here, she reflects on what that was...

Domino’s spills the beans – Q&A with Kathy Connolly-Livings

Students are a key audience for Domino’s and they have a long-term partnership with Student Beans to aid student engagement. We recently caught up with Domino’s Customer Acquisition Manager, Kathy Connolly-Livings, in our exclusive...

Back to School: Gen Z takeover (part one)

After dealing with significant COVID-19-related disruption during their studies last year, students are now looking forward to a Back to School season that will hopefully be more normal than the last. We spoke to future fashion...

A date for your diary: End of Financial Year sales

Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...

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