Top five subscription brands making it into Gen Z’s mailboxes

Gen Z students inherited their purchasing power in a time of instant gratification – yet they have a remarkable affinity for subscription brands. Here are five that are landing in their mailboxes on a regular...

Summer spending: how to reach students after April loan drop

Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April loan drop. Brands – it’s time to take note.  First of all – let’s...

“Maybe 2021 is the year of the double Freshers ” – key takeaways from our webinar with Domino’s

Last week, during our first Student Beans webinar, we sat down with Domino’s to talk about gamification, adaptation and Gen Z strategy. Here are some of the highlights. If done correctly, gamification can have the same...

Our tech predictions for a post-Covid world

For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first  Through no choice of...

What is Clubhouse? A three-minute guide for Gen Z brands

There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...

Three ways Student Beans can make your brand go global with Gen Z

Becoming an internationally-renowned Gen Z brand requires global reach, local knowledge, and a hands-on approach. Luckily, Student Beans has all three. There are more than 200 million students in the world today...

Ecommerce post-pandemic: will Gen Z students continue to shop online? 

While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...

Three ways Netflix will shape Gen Z spending this year

Gen Z students have a knack for binge-watching TV shows like no other. So much so, it seems, that it’s influencing how they spend their money. Here are the upcoming shows to keep an eye on – for their spending sway as much as for...

Revealed: the French brands leading the way with COVID hardship student discounts

Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. Several French supermarket brands are leading the way in...

Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

Gen Z and LGBTQ+: a new era for sexuality and gender?

It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...

What’s the deal with April Loan Drop?

Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...

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