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Gen Z and the gender pay gap

The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender pay gap for the first time. Could they be the generation to close it? Gender pay gap: the...

The Freshers perspective: Joe, 23, Wrexham Glyndŵr University

This September, hundreds of thousands of first-year students will take their first steps into uni life via Freshers – a rite of passage. But with COVID-19 disrupting last years’ Freshers period, it’s likely that they’ll be joined...

From Glasto to Freshers – the virtual events rocking Gen Zs’ world

The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic of the past, there are a few larger virtual events that Gen Zs intend to take into their futures Having...

Know your audience: three ways to verify students

In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to this with students than it is with many other demographics.  Why verify...

What in the Zillenial? A crash course in being born on the cusp

You’ve heard of Millenials and Gen Z – but how did we get from the first to the second? Those who were born on the cusp of both generations know all too well. Get ready to meet Zillennials.  Let’s face it –...

Student Interview: find out what Marco looks for in a brand

Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his first year of study. We spoke to him about key purchases, brand loyalties, and what he’s looking forward to...

Pop Quiz: join us in mapping out Gen Z spending this summer

April is a key month in the UK student calendar. Yes, Gen Z students are counting down the days until pubs and shops reopen – but another key date in their diaries is the April Loan Drop. This cash injection defines their spending...

Top five subscription brands making it into Gen Z’s mailboxes

Gen Z students inherited their purchasing power in a time of instant gratification – yet they have a remarkable affinity for subscription brands. Here are five that are landing in their mailboxes on a regular...

Summer spending: how to reach students after April loan drop

Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April loan drop. Brands – it’s time to take note.  First of all – let’s...

“Maybe 2021 is the year of the double Freshers ” – key takeaways from our webinar with Domino’s

Last week, during our first Student Beans webinar, we sat down with Domino’s to talk about gamification, adaptation and Gen Z strategy. Here are some of the highlights. If done correctly, gamification can have the same...

Our tech predictions for a post-Covid world

For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first  Through no choice of...

What is Clubhouse? A three-minute guide for Gen Z brands

There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...

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