Gen Z and authenticity – a lesson in keeping it real
Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to ...
Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to ...
We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is ...
With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID ...
It’s time to start thinking about the Back to School shopping. Explore how your brand can get in on the action with our ...
The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender ...
The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: ...
This September, hundreds of thousands of first-year students will take their first steps into uni life via Freshers – a rite of passage. ...
TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next ...
The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic ...
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to ...
Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits ...
Influencer marketing has become a favorable choice for brands looking to build up their young consumer audience. Here, we uncover the methods some ...
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