Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...

We explore some of the brands that are taking the app world by storm – and how this technology widely app(eals) to the Gen Z audience. App technology has developed massively over the last few years. Nowadays,...

Using our latest student insights, we uncover what the 2021 college experience will look like for new and existing students. Starting college is a huge moment for students. It’s a pivotal point in a young person’s...

We explore some of the health and beauty brands that made Gen Z’s top 10 list last quarter – and the measures they are taking to engage with this influential consumer demographic.  Our latest Youth Brand Affinity...

April is a key month in the UK student calendar. Yes, Gen Z students are counting down the days until pubs and shops reopen – but another key date in their diaries is the April Loan Drop. This cash injection defines their spending...

After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...

Gen Z students inherited their purchasing power in a time of instant gratification – yet they have a remarkable affinity for subscription brands. Here are five that are landing in their mailboxes on a regular...

With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead of the Winter vacation. Once students have browsed cheap staycations deals and holiday...