Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases, and the April loan drop. Brands – it’s time to take note. First of all – let’s...
Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...
Last week, during our first Student Beans webinar, we sat down with Domino’s to talk about gamification, adaptation and Gen Z strategy. Here are some of the highlights. If done correctly, gamification can have the same...
Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...
For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first Through no choice of...
Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...
The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...
There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...
Becoming an internationally-renowned Gen Z brand requires global reach, local knowledge, and a hands-on approach. Luckily, Student Beans has all three. There are more than 200 million students in the world today...
While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...
The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...
Click Frenzy Travel is a chance for brands to redefine how holidays work in the new normal – here’s everything you need to know about the upcoming event: While we may not be able to venture out into the world...