Call our Gen Z student marketing experts for a demo today +44 20 7864 2675 (10am-4pm GMT)

Discount check: what are students requesting this month?

Every month, Student Beans checks in with our student users to see which brands they’d like to run a student discount program. This month, takeaway, homewares and beauty brands are at the top of their wishlists....

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

Black History Month: a time to reflect and look ahead to positive change

As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...

Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere

Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so.  As quickly as those...

Gen Z beauty: affordability, ethics… and a little bit of fun

Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re sacrificing ethics. From the moment they picked up their first makeup brushes,...

Engage with tomorrow's consumers today. See results via our ROI Calculator.