A-level results day 2021: a guide for brands

COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to receive their results early, at the start of July. Here’s what that means for...

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

The Netflix effect: how streaming services influence Gen Z spending

From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...

The Gen Z gamers have arrived – and they’re busting stereotypes

We know that Gen Zs are drawn to gamification – but how do they feel about actual gaming? Our newly-launched Youth Brand Affinity Tracker has some of the answers. Take a quick look at the home entertainment...

New year messaging: the dos and don’ts for Gen Zs this January

So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of 2020’s problems, here’s what Gen Z want to see from you – and what they’d rather you left out. Don’t be afraid to change...

Students’ affinity for Apple is stronger than ever

Our Youth Brand Affinity Tracker shows that one in three students has bought an Apple product within the last three months. Just what is it about Apple that keeps Gen Zs coming back for more? With a total value of...

The truth behind Gen Z’s ever-present nostalgia

From Y2K fashion and 90s bangers to longing for a time before they were even alive, Gen Zs are no strangers to nostalgia. But just how deep does their obsession go? Back towards the end of 2020, a TikTok trend...

Quiz: What will define Gen Z during 2021?

It’s certainly no ordinary January – around the world, young people are still living with COVID-19 disruptions. That said, the new year does mean a new set of resolutions and habits. See how well you know Gen Z by identifying their...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...