Black Friday is the shopping tradition that took the world by storm. There are now versions of the popular shopping event in the UK, Mexico, Russia and Pakistan, to name just a few – which means that your Black Friday strategy...
Students know full well that 2021 won’t mean the end of COVID-19. But like most of the world, they’re excited to put the past year behind them, tentatively stepping into a fresh start. Here’s an early glimpse of what they’re excited...
If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....
As the end of the year approaches, we’re all starting to feel a little bit festive… but the fact is, the festive season looks very different all around the world. As you get ready for a few months of engaging with Gen Z, do you know what...
With the Black Lives Matter movement rising to prominence in 2020, this Black History Month in the UK is both a time to reflect – but also to look to a future of action and positive change. If the virtual actions and physical...
The spooky season is upon us. Find out what Gen Z will be up to on October 31, and make sure your Halloween marketing is good to go. As kids, Gen Zs hit their local neighborhoods for trick-or-treating. They grew up...
Brands, here’s your guide to helping to make this freshers one to remember – whether students are quarantining or not. Nobody quite knew what freshers would look like until students began to arrive. But now that...
They’re two demographics that are often merged together – but they’re actually very different. When it comes to market segmentation, how well do you know the difference between Gen Z and Millennials? START...
Friendsmas, gifting ethically and self-care are on the agenda for Gen Z this year, as they approach one of the most unusual festive periods they’ve ever experienced. Here’s how Gen Z will be celebrating in 2020. Gen Z...
So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But first, there are some important things to consider before launching your new marketing promotion. Here, we...
Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...
Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...