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Students purchasing decisions: what makes them click the ‘buy’ button?

The cliché about students is that they have little money, and most of that goes on alcohol and fast food. Actually, that view is pretty outdated. Now you understand how today’s college student shop online, it’s time to dig...

What college students really think about social media

Understanding students’ attitudes to social media and marketing can empower brands to build a stronger relationship with this valuable demographic. Our Student Shopping Report reveals how often college students use social media, how they...

How student marketing turned these startups into success stories

Here at Student Beans, you’ll often hear us talking about the value of the student market, and how this influential demographic can be make or break for your brand. But you shouldn’t just take our word for it. Many of the world’s biggest...

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