This Year’s Top 11 Gen Z Campaigns

It can be hard to understand what makes a great Gen Z campaign. Gen Zs are sticklers for authenticity, and not every brand gets it right first time. But these 11 brands certainly did.

We are excited to present the best 11 Gen Z campaigns for 2020/21. These campaigns transcended lockdown restrictions and used innovation to connect with the next generation of consumers. They created stories that really resonated with young people today – and spoke to them in a language that Gen Z understands. 

Decided by real Gen Z students via our nationally-representative surveys, these campaigns represent the best of the best – and should to act as a guide for any brand looking to win Gen Z. 

You’ll find: 

• The top 11 campaigns – with data-driven insights into why they performed so well with Gen Z, as well as qualitative feedback from our student insiders. 
• Key Gen Z themes – browse each campaign in line with our four Gen Z themes: authenticity, digital natives, lifelong loyalty and globally minded. 
• Your takeaways – find out how you can make it onto the list for next year with actionable insights based on the success stories within this guide.