They’re two demographics that are often merged together – but they’re actually very different. When it comes to market segmentation, how well do you know the difference between Gen Z and Millennials?
Gen Z Vs Millennials: shopping
#1. We know that Gen Z are digital natives, and that Millennials still remember a time before widespread digital connectivity . But which generation are you most likely to find shopping online?
Gen Z vs Millennials: social media
#2. Because of the types of content they like to consume, Gen Z and Millennials have very different preferred social media platforms. Which generation prefers Youtube and Snapchat to Facebook and Instagram?
Gen Z vs Millennials: aesthetics
#3. Gen Z and Millenials have shaped social media into what it is today. But which generation is most likely to have a carefully curated, color coordinated Instagram feed, with lots of styled images and aspirational content?
Gen Z vs Millennials: ethics
#4. Today’s young people have witnessed their fair share of tumultuous global events. It’s this, in part, that has shaped their moral values, and 97% of one generation has changed their behavior to protect the environment. Which generation is it?
Gen Z vs Millennials: spending
#5. Gen Z and Millennials do have some overlaps in taste, but make no mistake: these demographics have different priorities when they shop. Which generation is more likely to make practical, money-saving decisions?
You’ve picked up on the nuances that separate Millennials from Gen Z. Now all that’s left is to delve into our latest Youth Trends Report to build on your existing knowledge.
If a Millennial and a Gen Z walked into a bar right now… you might struggle to tell the difference. Only joking - but some more research into the nuances of these marketing tribes could be a benefit!