10 useful facts about UK students

Here at Student Beans, we pride ourselves on knowing all about our student users, including the latest stats on studying and student life. If you want to get a better understanding of this valuable young audience, read on to find out...

On Your Radar: Singles Day

Last year, China’s celebration of self-love had more sales than Black Friday and Cyber Monday combined. Introducing Singles Day – the next big thing in global retail. What is Singles Day?...

EU: Top three countries to focus your youth marketing strategy

So your brand has a loyal Gen Z consumer base in the UK or US – where do you head next? Here’s our guide to taking your youth marketing strategy to the most lucrative student markets in Europe. First stop:...

Gen Z influencers: a lesson in keeping it real

Back in 2018, an influencer marketing campaign by Listerine temporarily broke the Internet. The images featured a series of content creators surrounded by balloons, strawberries, “pancakes” (later debunked as a stack of tortillas) and...

How is COVID-19 affecting universities this term?

With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to fit with the new guidelines?  For students, preparing to head off to university is usually a...

Retail trends in China: everything you need to know

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...

Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

Black Friday marketing strategy: Dos and don’ts for 2020

So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with how students browse deals. But just how ready are you to smash Black Friday sales in 2020? Follow...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

The best Black Friday campaigns of 2019

As we count down to the biggest global shopping event of the year, Gen Z’s favourite brands are launching their Black Friday campaigns. We love to see how they tackle the challenge of catching the attention of an audience bombarded with...

What is Dark Social?

Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...