Cyber Week 2020 is still three months away – but here at Student Beans, we’re getting ready to go. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber Week.
Spending during Covid-19
#1. Lockdown has given way to some brand new shopping trends which will be sure to feature during Cyber Week. What new trend emerged in China after quarantine lifted?
Sharing is caring
#2. Cyber Week is as much a social event as a shopping event. But how are students most likely to share deals with friends?
Cyber Week 2020 by gender
#3. Which of the following Gen Z demographics is most likely to find Cyber Week marketing overwhelming?
Cyber Week 2020 by product type
#4. Students buy a whole range of products in Cyber Week. But what’s their favorite spending category?
Convincing them to click
#5. Cyber Week is guaranteed to be an ad-heavy time for young shoppers. So what’s the number one thing that would convince them to click on an ad?
Psst – our brand new Cyber Week 2020: Brand Playbook is launching soon. These questions are a teaser of some of the in-depth insights and shopping forecasts packed into the Brand Playbook. Sign up for our newsletter to be the first to hear when it drops.