Why your brand should offer virtual internships this summer

As offices remain closed and companies tighten their purse strings, students and young people are finding that the summer internships they were promised have been cancelled, and opportunities to get the experience they need are...

How students are leading change through the Black Lives Matter movement

The Black Lives Matter protests taking place around the globe, following the death of George Floyd last month, have attracted a huge number of young people, including students. This digital native demographic has also used their go-to...

How Gen Z’s favourite brands are celebrating Pride 2020

LGBTQ+ rights are one of the issues young people feel most passionate about, and they are more likely to champion a brand that shares their beliefs. They not only prefer but expect to see brands supporting the LGBTQ+ community, from...

Back to School 2020: How US colleges are planning for the new school year

The coronavirus pandemic has disrupted the lives of students across the US. A survey of Student Beans users found that 94% of them had moved to online classes, and 96% of those who were staying in student accommodation had moved to their...

What we know so far about Freshers 2020

For the student marketing community in the UK, Freshers is the biggest event of the year, but in 2020, there’s no doubt that it’s going to look very different from the norm. With around three months to go, we’ve compiled the latest info...

5 Gen Z brands that have adapted during the coronavirus pandemic

The COVID-19 lockdown has impacted brands across every sector that markets to young people, whether they’ve been forced to temporarily close, or to change their business model to survive. We’ve been impressed by how some of Gen Z’s...

What brands can do to support marginalised young people all year round

From the Black Lives Matter protests in the US and worldwide, to the arrival of Pride Month, June has begun with conversation firmly focused on what we can do to support marginalised communities. We’re seeing unprecedented numbers of...

Revenge spending explained: Will luxury brands see a boost post-lockdown?

As we start to see COVID-19 cases reduce, countries including the UK, Australia and the US are reopening non-essential businesses, including retail. Retailers with physical stores will be excited about the prospect of reopening after...