5 things people say about students that are totally untrue

Each generation of students is unique, which means it’s very important for us here at Student Beans to always be up-to-date on the latest trends and consumer behaviours of our global student network, and to share these insights...

Why the travel industry shouldn’t underestimate the value of college students

Broadening your horizons is an important part of the college experience, and for many students, this includes taking vacations without their parents for the first time. The value of the student travel market shouldn’t be...

Inspiring actions from some of our favourite brands during the pandemic

The coronavirus pandemic has forced us all to rethink our marketing strategies, and many brands have recognised that now is the time to put their customers and communities first. If you’re looking for a way that you and your...

New brands on Student Beans: Virgin Atlantic, Dunkin’ Donuts, Princess Polly and more

2020 has been an exciting year so far for us at Student Beans, as we’ve welcomed some huge new brands to the SB family. This year we’ve launched exclusive new partnerships with many of Gen Z’s favourite brands, across categories...

What are the best advertising channels to reach young people?

One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...

5 creative ways to get your online ads in front of Gen Z

Paid social advertising has become a cornerstone of marketing to Gen Z since the algorithms on platforms like Instagram and Facebook made getting your brand in front of their users more challenging than ever. However, with most of Gen...

10 innovations making student life 10 times better

Technology has revolutionised every part of student life, from their studies and work opportunities to entertainment and communication. It has made life easier so they can focus on the important things: achieving their goals, pursuing...

5 inspiring digital trends from around the world

The digital age has created a global community of tech innovators, bringing together different perspectives and enabling us to learn and take inspiration from the ideas that have made waves in other countries. At Student Beans, we are...

5 retail innovations bringing Gen Z back to the mall

Today’s students are part of the first generation of true digital natives: Gen Z. They don’t remember a time before the internet, and this means they’ve grown up with access to a whole world of retail options thanks to the rise of...

The student campaigns that actually changed the world

Today’s students are more motivated than ever to create social change and take action on the issues they believe in. The student voice is getting louder than ever. 71% of their generation believe they can make a “big impact in the world”...

The truth about students and luxury brands

If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer...

5 classic fashion brands that students love

The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that come out on top as the best...